It feels like ages since I wrote – I’m aware my themes are sometimes similar and I’ve been lacking fresh ideas in the last few months; you’ve probably given up on me!
The John Lewis advert I think is delightful – it is simple in its message on one level but on another reminds us of the power of the imagination: the boy projects onto his toy penguin a real emotion, thus making the toy penguin live as a real penguin. What the unreal/real penguin desires is companionship – a very real need. However fantastical the advert is, its deeper meaning is universal. And, when the penguin gets this companionship, his other friend – the boy – is as happy as he is. Happiness gives happiness.